PVR Cinemas

PVR (Priya Village Roadshow) Cinemas is one of the largest cinema chain in India. The company, which began as a joint venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited, began its commercial operations in June 1997 with the launch of PVR Anupam in Saket, India's first multiplex. By introducing the multiplex concept in India, PVR Cinemas brought in a whole new paradigm shift to the cinema viewing experience: high class seating, state-of-the-art screens and audio-visual systems.

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As of 2007, PVR has a total of 101 screens in 25 multiplexes across India. PVR commands a significant presence in New Delhi and NCR with 37 screens in 13 multiplexes. PVR also has a strong presence in Lucknow, Indore, and Bangalore. It is a relative newcomer to other parts of the county, especially in Mumbai where there are many other established multiplex companies, like Adlabs Cinemas, Cinemax, FAME Cinemas, and INOX Cinemas. PVR also currently operates India's largest multiplex, PVR Bangalore, which has 11 screens.
PVR recently launched its premium brand, PVR Premiere, targeted at urban consumers in metros, with the opening of PVR Select Citywalk in Select Citywalk. The company operates two other brands, PVR Talkies, the no-frills cinemas for consumers in tier II cities and the original PVR Cinemas targeted at the urban & semi-urban consumers. PVR additionally plans to invest Rs 300-400 crore to open 250 screens by 2010.

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